mac and avelli
the journal collection
As unique as you are and reflected in your passions. The journal collection from Mac and Avelli – written in the moment -thoughts that transcend time.
You choose what paper style works for you .
No matter what style inspires you, Mac & Avelli journals provides the ability to decide what works best for you. Find your journal, choose the format that works best for your creative endeavors. Need even more freedom? Have a different canvas for each of the journals in your collection. At Mac & Avelli we know there’s more than one way to be creative.
HERITAGE LINED

THE BLANK CANVAS

PRECISION PAPER

Designed perfectly for life
Mac & Avelli journals are crafted to fit seamlessly into your life, tailored for all your sports, hobbies, and passions. Designed for versatility, they’re perfect for capturing life’s moments and inspirations.
It's Life ...on Paper
Writing on paper delivers a focused, distraction-free experience that boosts creativity and productivity, unlike digital tools that pull you into endless notifications. It helps you retain information better and think more clearly, making your ideas sharper and more impactful. Plus, there’s something undeniably satisfying about the tactile feel of pen on paper—it turns every note or journal entry into a personal, mindful experience. Elevate your thoughts with the timeless charm of writing the way it was meant to be.

Elevate Your Thoughts with Timeless Elegance and Craftsmanship
A celebration of refined elegance and minimalist design, the Mac & Avelli Signature Series is crafted for those who value sophistication in every detail. Each collection includes a set of four journals, each defined by a sleek, understated cover with a durable finish to withstand the rigors of daily inspiration. The iconic colored spines—available in deep blue, classic green, regal purple, and bold red—add a touch of timeless style, making each journal in the set as distinctive as its owner.
Inside, generous 7.25 by 10-inch pages provide ample space for thoughts, sketches, and ideas to unfold. Each journal offers the choice of three premium paper types, allowing you to tailor the experience to your needs: Heritage Lined for structured notes, The Blank Canvas for freeform creativity, and Precision Paper with a grid for precise planning and design.
With a commitment to quality and subtlety, the Signature Series speaks to the discerning writer, artist, or thinker who demands a collection worthy of their most significant musings.
Elevate your writing experience with Mac & Avelli—where every page is a canvas, and every journal is an invitation to create.









mac & avelli partners with the natural wonder company to create the "nature noir" series
Ready to take your journaling off the beaten path? The “Nature Noir” series, a collaboration between Mac & Avelli and The Natural Wonder Company, is designed for those who find inspiration in the great outdoors. Whether you’re by the campfire at the cottage, hiking through the woods, or just soaking in the stillness of nature, these journals are your perfect adventure companion.
Each journal cover brings a touch of playful noir, from a wise-cracking giraffe to a no-nonsense bear, making sure you keep a sense of humor while connecting with nature. Whether you’re jotting down trail notes, sketching the sunset, or crafting your next big idea, the “Nature Noir” journals are as wild and versatile as your adventures.
Durable, portable, and stylish, these journals fit right into your backpack or back pocket, ready to capture all your outdoor moments. With a little bit of mystery and a lot of nature, they’re designed to help you get inspired—wherever the trail leads.
01.
Cover
The cover: where beauty and functionality meet. You’ve got a lot of living to do and your words need the protection of 120 pound cover stock designed to look beautiful for generations while durable enough to take whatever life throws at it.
02.
Binding
Glued, stitched and stapled in a way that holds your story together, crafted by hand, in a manner that transcends generations – because the last thing you want your great- grandchildren saying is ” I think it’s missing a page. ”
03.
Paper
Not all paper is created equal. Mac & Avelli while being eco-conscious, builds the journal with paper created not to degrade over time while being durable to handle all the life you want to throw at it’s pages.
04.
You
Experience and the written word provide the meaning that make the journal priceless. Are you really going to leave your story to be told by the internet.
When it means something ...you write it
Writing on paper stands the test of time, carrying a heritage that digital can’t replicate. Unlike fleeting digital files, your handwritten words become lasting keepsakes—imbued with personal value that transcends generations. There’s a sense of permanence and significance when you put pen to paper, turning your thoughts into something tangible and real. Writing on paper adds a layer of meaning and tradition that elevates your words, giving them a timeless quality that digital simply can’t match.

The Cookie Nightmares Cookbook and cookie journal
Introducing **Cookie Nightmares**—the ultimate blend of sweet indulgence and personal storytelling! This one-of-a-kind cookbook and journal features over 50 mouthwatering cookie recipes designed to satisfy your cravings while giving you space to reflect on your baking adventures. Whether you’re perfecting the perfect chocolate chip or experimenting with new flavors, each recipe is followed by a dedicated journal page to document your kitchen triumphs, challenges, and favorite moments. With **Cookie Nightmares**, you’ll not only bake unforgettable treats, but you’ll also create lasting memories. Get ready to turn your kitchen into a cookie haven and capture the magic of every bake!




WHERE THE ART OF COLOR AND INSPIRATION MEET
Introducing the Color Artwork and Journal series—a creative fusion of art and reflection. Each journal offers a beautifully detailed image on the left for you to color, and on the right, ample space to capture your thoughts, ideas, or daily reflections. Whether you’re unwinding after a busy day or finding inspiration in the moment, the combination of coloring and journaling invites you to escape into a world of creativity and mindfulness. With designs like the Wise Owl and more to come, you’ll enjoy both art and writing in one harmonious experience. Get lost in your thoughts as your pen and colors bring your imagination to life!





no matter what you're into, so is mac & avelli
Writing on paper endures through time, outlasting ever-changing technology. While digital files can be lost or outdated, your handwritten words remain as a lasting testament to your presence. The true value of writing comes from the personal touch—the unique imprint of the writer, a tangible mark that says, “I was here.” Each stroke of the pen captures more than just thoughts; it captures a moment in time, giving your words a significance that surpasses the temporary nature of technology.

you only live once, but, if you do it right once is enough.
No, the You Only Live Once Journal doesn’t come this way, that’s up to you and if you reach the end and yours doesn’t look like this then you’ve done something wrong. Throw yours in a beach tote, at the bottom of luggage, sport bag, knap sack or carry on. There are amazing adventures waiting. Make sure you take notes because there is no guarantee you’ll ever be back this way again.
our clients write
Here’s what our customers are saying about their experience with Mac & Avelli journals. From everyday use to capturing life’s biggest moments, our journals have become an essential part of their lives.
the daily Journal
It’s a time machine, a way to remember and transcend. It engages the mind and the spirit. It’s the organic transfer of thoughts to the material world and will be here long after any blog or post. Live it, write it and leave it behind. The written word is more ink and page – it is the definition of meaning itself.